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6 Ways You Can Advertise Your New Business
The first step is to define potential customers in the geographic area served by your business. Do some preliminary surveys and some interviews to determine which means of advertising will reach them. What newspapers do they read? Which radio stations do they listen to? Do they use discount coupons? Do they respond to direct mail? Tailor your advertising efforts to your market...
Radio Or Television – Is One Better Than The Other?
Radio has many distinct advantages that a media buyer should take into consideration. Radio spots can be had on both local and national levels. This allows targeted marketing efforts to be coordinated...
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