Advertising and Media Business Blog » Direct Marketing http://www.advertisedot.com/blog Tue, 30 Aug 2011 03:57:01 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Couponing for Direct Marketing http://www.advertisedot.com/blog/couponing-for-direct-marketing/ http://www.advertisedot.com/blog/couponing-for-direct-marketing/#comments Sat, 22 Jan 2011 07:41:13 +0000 John Philips http://www.advertisedot.com/blog/?p=32 Direct marketing refers to the practice of marketing or advertising goods and services by communicating with end customers directly. This may be done with the help of promotional letters, fliers, street advertising, distribution of catalogues and coupons. Coupons are generally distributed directly to the customers and form an essential part of effective direct marketing. The readers are encouraged to cut and present coupons in the store issuing them for availing the discount associated with them. Coupons can be used almost for all types of services or products such as meals, clothes, electronic stuff and so on.
Coupons have proved to be highly effective to generate a considerable amount of pull. As per a study by Advertising Age, referred to as the Bible of advertising, over 80% of shoppers have used coupons and feel that these are highly effective in increasing sales. In fact, marketers all over the globe like couponing for some interesting reasons. Coupons tend to increase and expand market area of every marketer pretty easily. It is quite common to see customers traveling long distances for redeeming such coupons which seem to be decent bargains. A marketer can entice customers of his or her customers to shop at his or her shop instead of that of a competitor. Besides that, old customers can also be encouraged to shop again at a particular store instead of shifting loyalty to a competitor.

Highlighting discounts, bonuses and premiums offered with coupons can prove to be great in terms of attracting customers. As per a popular saying ‘a picture is worth a thousand words’. Illustrations and real photographs, if applicable, can be highly effective in creation of a desire and enhance understanding. Couponing has been around for a while and has proved to be an extremely successful direct marketing method. Their regular use can ensure addition of a number of customers apart from generating some good quality leads.

]]> http://www.advertisedot.com/blog/couponing-for-direct-marketing/feed/ 0 The Benefits of Direct Marketing http://www.advertisedot.com/blog/the-benefits-of-direct-marketing/ http://www.advertisedot.com/blog/the-benefits-of-direct-marketing/#comments Thu, 07 Jan 2010 02:25:13 +0000 Alan Smith http://www.advertisedot.com/blog/the-benefits-of-direct-marketing/ Direct marketing is a valuable tool in the small business arsenal. This form of marketing is considered “direct” because it targets consumers without the medium of a third party to convey the information. In other words, those who sell the products and services and those who buy them interact directly with each other.

Direct marketing is a very unique sales method that involves approaching the potential customers. The target for direct marketing is the ability to provide information to the potential customers without having to use the media. For direct marketing to be successful there is need for the business people to maintain a very large database of the customer’s personal information.

Direct marketing is very common to the business groups or service providers that do have particular market, hence the traditional methods of marketing like the use of radios and newspapers are not applicable.

Another reason that makes companies to use direct marketing is the fact that the method can be measured in a direct manner. For instance, if you send some emails to the customers giving them the description of the products you have, you can be able to know the actual number of the people who responded. Hence this method of marketing depends entirely on the response of the customers.

Direct marketing is known to help in the solving some of the challenges that have emerged in the market that will enable business owners to get new customers and then be able to grow on the profitability of the customers. It is believed that very many customers do receive very many messages that give the business people an opportunity to deliver very good results on the investment.

By using this marketing method, the business owners have been given an opportunity to achieve a higher efficiency and at the same time reduce wastage since they are targeting consumers whom they think can buy or can be able to respond to them. After identifying the potential customers, it becomes easier for the business to expand more options for the customers. For instance, you can be able to send request to them inviting them to join any of the business affiliate programs since they have an experience of purchasing your goods.

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